AI Overviews Are Eating Into Your Search Traffic: A Guide to Adjusting Your SEO Strategy for 2026
Ahrefs conducted a real-world test using 300,000 keywords and found that AI Overview caused a 58% drop in clicks for the top-ranked pages. Traffic to informational websites fell to 28% of its peak level. This article analyzes which content types were most severely impacted, how brand signals have become a new ranking factor, and specific adjustment strategies.











