The Ultimate NoFollow Link Resource Directory
When building SEO backlinks, NoFollow links (links with the rel="nofollow" attribute) don't pass link equity directly, but they're still indispensable for a natural link profile. A reasonable ratio of NoFollow links makes your site's backlink ecosystem look organic and avoids search engine penalties. What's more, NoFollow links also bring direct traffic and brand exposure. Below are effective channels and resources for earning NoFollow backlinks.
1. Social Media Platforms
Links on social media are almost all NoFollow, yet they deliver huge brand exposure and traffic:
- Facebook: links can be placed on personal profiles, business pages, and in group posts - wide reach.
- Twitter/X: share links in tweets and use trending hashtags to boost exposure.
- LinkedIn: add external links to profiles, company pages, and articles - especially effective in B2B.
- Pinterest: attach links to image Pins; great for e-commerce and visual content.
- Reddit: share valuable resource links in relevant subreddits (mind the community rules).
- Quora: cite source links when answering questions; traffic quality is high.
2. Bookmarking Sites
These sites let users save and share URLs - a fast route to NoFollow backlinks:
- Pinterest: both a social network and a bookmarking platform; high link value.
- Digg: the classic social bookmarking site.
- Mix (formerly StumbleUpon): a content discovery platform.
- Diigo: a bookmarking tool with annotation and sharing.
- Evernote: embed links in notes; sharing earns you backlinks.
- Flipboard: a magazine-style content aggregation platform.
3. Forums and Communities
Participate in discussions in relevant forums and leave valuable replies - links in signatures or post bodies are usually NoFollow:
- Stack Overflow: cite detailed article links when answering technical questions.
- GrowthHackers: share growth-hacking content.
- Warrior Forum: the classic internet marketing forum.
- BlackHatWorld: SEO and digital marketing discussion (mind content compliance).
- Niche vertical forums: find Chinese or English forums matching your site's topic.
4. Blog Comments
Leave thoughtful comments under blog posts in your niche - the website field in the comment box typically generates a NoFollow link:
- Find high-authority blogs in your industry.
- Read the post and write an insightful comment (don't half-ass it).
- Enter your site URL in the comment form's website field.
- Note: most modern blogs add rel="nofollow" to comment links.
5. Directory Sites
Submit your site to online directories - even though many directory links have turned NoFollow, they still hold value:
- DMOZ legacy directories: e.g., Curlie.org (now closed; look for similar directories).
- Industry yellow pages: e.g., Hotfrog, YellowPages.
- Local business directories: Google Business Profile, Bing Places, etc.
- Open-source project directories: e.g., Awesome Lists (topic-organized resource lists on GitHub).
6. Documentation and Wiki Platforms
- Wikipedia: cite your site in the references section (content must meet encyclopedic inclusion standards). - Wikihow: a how-to site with images; links can be added in references. - Industry wikis: e.g., SEO Wiki, e-commerce wikis.
7. Web 2.0 Platforms
Use free site builders to create sub-sites that link back to your main site:
- Medium: publish articles and embed links.
- Substack: create a newsletter and add links in the text.
- Tumblr: a light blogging platform supporting custom links.
- Blogger / WordPress.com: free blog platforms; add links in the sidebar or in posts.
- YouTube: add links in video descriptions and comments.
8. Paid Link Promotion
If the budget allows, paid link acquisition is also an option (check whether the link is NoFollow):
- Sponsored posts: pay bloggers or media to publish articles containing your link.
- Press releases: distribute via press release platforms to earn NoFollow links from news sites.
- HARO or Ahrefs link opportunity marketplaces: find link opportunities directly.
Summary
NoFollow links don't directly contribute SEO equity, but they play an irreplaceable role in building a natural backlink profile, generating brand exposure, and driving direct traffic. Keep a natural ratio in your day-to-day link building (roughly 30%-50% NoFollow links) to avoid an overly uniform link pattern. Start with social media and forum comments, then expand into bookmarks, directories, and content platforms to build a healthy backlink ecosystem.