Doing foreign trade if you are doing B2B products, such as industrial equipment, hardware accessories, machinery parts, etc., you want to find foreign customers through Linkedln, to find the one who can shoot the board to place orders
Then you need to get one thing straight: who are you really looking for?
You can't just "cast a wide net", you have to know who your product is for!
Use, what kind of company this person is in, what position he might be in
For example:
Industrial pumps, then you need to find chemical plants, water treatment plants, machinery plants
Hardware tools, that might look to construction companies, dealers, assembly plants;
Those who do OEM (Original Equipment Manufacturer), then the target is brand owners and purchasing managers.
To put it simply, draw a "customer profile" first.
What's his company? What line of work? What country is he in? What does he do in the company?
You know who you're looking for. Let's get started.
Method 1: Search directly on Linkedln
Use keywords like
plastic injection company Malaysia
Construction equipment distributor Egypt
food processing factory Peru
All that comes up is basically the company name, and you click on it to see the company's homepage
Method 2: Google assist to find companies and then check Linkedln
Let's say you search Google:
Top 20 food packaging companies in Turkey
When it comes out you copy the company name into the Linkedln search and go in and look at it
Is it a good fit? If it is, move on.
Finding a company is just the first step, it's the people who can actually make the call that you want to talk to
These are the people you're looking for:
CEO/Founder-Small company owner, says what's going on
Purchasing Manager/ Procurement Head- Head of Purchasing for large companies, control of orders
Technical/Plant Manager - the person who uses the equipment and influences the purchasing decision.
These people you can add, add who mainly depends on whether your product is sold to people who use it or middlemen
The other most important thing to determine is whether this client is worth your time or not.
You can't talk to everyone. Some people are not trustworthy. Don't waste your energy.
What do you look for? Look at these points:
1. Does the company look like anything?
There's an official website, a profile, and more than three or five employees
The home page shows what is done (clearly written)
The product is somewhat related to you, not too far across the board
2. Is this person alive?
Recent posting and liking of others indicates activity
There's something specific in the blurb, not a shell number.
3. Is this person the type of person you are looking for?
mismatch
Is there a market for your product in the region?
Is there any potential room for cooperation (e.g., doing distribution, OEM, etc.)
Next step: make a connection, but don't sell right off the bat
This is a mistake that many people tend to make. Don't come up with a quote and send product pictures
The first step is to make him want to pay attention to you.
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