Is proactive marketing now out of the mainstream in foreign trade?

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Let's start with the conclusion: yes, active marketing is no longer mainstream in the foreign trade arena

The following is from deepseek.

Well, the user's question is whether or not active marketing is now out of the mainstream in foreign trade. I need to look at the information in the search results first. First of all, look at webpage 1, which mentions that in the 2024 research, proactive marketing and email marketing are the main methods for 81% businesses, but in the 2025 plan, this percentage drops to 48%. this shows that although proactive marketing is still popular, businesses are starting to move on to other methods. Webpage 3 mentions the importance of brand mindfulness and long-term building, which may indicate that businesses are focusing more on branding rather than just proactive marketing. Webpages 4 and 6 both discuss the inward roll of foreign trade, the rising costs of B2B platforms, and the shift of companies to private domain independent sites and emerging markets, which may mean that traditional proactive marketing is becoming less effective and new strategies are needed. Page 5 mentions trends in B2B marketing, such as AI personalization, video marketing and community building, which may replace some of the active marketing. Taken together, proactive marketing may still exist, but it's no longer the only mainstay, and companies are starting to diversify their marketing strategies to incorporate digital and emerging channels. Data from these pages needs to be cited to support the point.

According to the search results, active marketing is still one of the important marketing tools in the field of foreign trade, but it is no longer the only mainstream way. The following is a comprehensive analysis:

1. The status and position of active marketing

  • 2024 Research Datashows that active marketing (e.g., email marketing, development letters) is still the primary marketing method for 81% foreign trade firms, but the percentage drops to 48% in the 2025 plan. this suggests that firms have begun to explore other channels, although they still rely on traditional active marketing.
  • Limitations highlighted: Proactive marketing faces problems such as overloaded customer mailboxes with information, price in-rolling, and declining conversion rates. For example, the mailboxes of large customers are flooded with peer development letters, leading to weakened effectiveness of traditional methods.

2. The Rise of Emerging Marketing Approaches

  • Digitalization and Diversity Trends: Companies are investing more in social media promotion (43%), B2B platform placement (38%), and content marketing. For example, promoting brands through social media such as TikTok and Facebook, or utilizing independent sites combined with Google SEO to boost exposure.
  • Private Domain Traffic Construction: Some enterprises have turned to building independent websites and private domain traffic pools, attracting customers' active inquiries through accurate Google ads and social media marketing, and reducing their reliance on public domain traffic platforms.
  • AI and automation tools: AI-powered personalized content generation, customer behavior analysis, and other technologies are used to optimize marketing strategies and increase efficiency. For example, user data is analyzed through AI to develop hyper-personalized promotional programs.

3. Changes and challenges in the market environment

  • Inside the roll and the price war: The traditional B2B platform traffic costs are climbing, and companies are forced to lower prices to compete, leading to a compression of profit margins in active marketing.
  • Emerging Market Needs: The rise of emerging markets such as Southeast Asia and the Middle East requires companies to adapt their strategies to achieve growth through, for example, localized content and small B customer development, rather than relying solely on proactive marketing to large customers.
  • Changes in Consumer Behavior: Customers are more likely to actively seek out suppliers through search, social media or third-party referrals, rather than passively receiving emails or trade show information.

4. Transformative Directions for Proactive Marketing

  • Integration with digitalization: For example, using email marketing automation tools (e.g., EDM systems) to improve reach efficiency, or optimizing email content with AI to increase open rates.
  • Content Enabled Active Reach: Combine proactive marketing with content marketing, such as sending emails with industry reports and product tutorials to enhance the value of customer interactions.
  • Precision and Segmentation: Screening high intention customers through data analysis, avoiding blind mass mailing and reducing waste of resources.

reach a verdict

Active marketing is not completely off the stage, but its dominance is gradually being replaced by a diversified, digital marketing matrix. Companies need to balance traditional methods with emerging channels (e.g., social media, independent sites, AI tools) and focus on brand building and long-term customer relationships to adapt to market changes.

Sources of information:

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